Jake has been crafting web experiences since websites became a thing in the 1990s. In February 2011, he founded 10up with a vision of a distributed, elite team that could build finely crafted, easy to manage websites on the web’s best content publishing system—WordPress.
Over the next 12+ years, Jake bootstrapped 10up to 300 full time staff working remotely from around the globe, serving clients like Salesforce, Hilton, Harvard, and Disney, shipping flagship projects like WhiteHouse.gov and Google’s Site Kit, and racking up dozens of prestigious awards.
Passionate about an open and sustainable internet, Jake shipped and funded free plugins and tools downloaded millions of times, and made 10up one of the largest makers of WordPress, contributing frequently himself. He has also been quoted in publications like Time Magazine and C|Net, a writer and reviewer for Smashing Magazine, taught web development at Boston University, and has spoken at conferences and universities around the country.
In 2023, Jake took on investors and merged 10up with renowned product and app design agency, Fueled, where he remains a Partner and significant shareholder.
