AR and VR App Development Services in NYC

AR is bringing aspects of the digital world into reality. With the use of smartphone cameras that individuals are already using every day, AR can bring any 3D model to life by altering the world that the user is in. When we say altering reality, we mean that through the lens of the user’s camera.

Whether it’s seeing a Pokémon while walking in the park or trying a virtual pair of glasses on before purchasing, those features are not physically present in reality. AR provides a unique opportunity to bring together the digital and physical world for their users, which can create incredible advantages for companies.

Benefits of AR

AR offers a series of benefits for users and companies alike. In the eCommerce industry, over half of online shoppers are more interested in product visuals than product information and reviews; this creates a significant opportunity to integrate AR into your services. Say you want to buy a makeup product that you think goes well with your complexion, only to find that it doesn’t match your skin tone and now since you’ve used it, nine times out of ten you can’t return it. Not only have you wasted money, but you’ve wasted time. Or maybe you purchase a shirt online that you think will look good on you, but then it arrives and the colors really don’t match your skin tone; now you have to take time out of your day to return the shirt. This is an even bigger hassle when it comes to furniture. After finally screwing in the last piece to your coffee table, you realize that it doesn’t match the color scheme of the rest of the room. Now you have to take it apart and lug the heavy box back to the furniture store. With the use of AR, you can offer a “try before you buy” experience for consumers. Offering this unique experience to online shoppers eliminates an array of issues faced when shopping online.

Have an idea for an AR app?

In 2019, we’re seeing incredibly smart integrations of AR with popular brands. Warby Parker’s app uses AR to let users try on a pair of frames before deciding to purchase. IKEA Place allows users to place true-to-scale models of furniture in their homes to see if it matches the aesthetic they’re going for. Offering users a “try before you buy” experience not only keeps them engaged with your brand but also increases the likelihood of them purchasing because of the confidence created through these experiences. Solving these issues for shoppers with AR technology boosts your sales because users are making purchases they feel confident in.

AR creates an enhanced user experience that your competition most likely doesn’t offer. These powerful technologies help solve real consumer issues, like the struggle of having to ship back a product. AR gives you a leg up as a trusted source because you’ve taken the extra step to provide a more personalized and improved user experience. Whether it’s glasses, furniture, or cosmetics, integrating AR into your services provides users the opportunity to make more informed decisions, ultimately persuading them to buy into what your selling.

We’ve also experimented with our own AR project called Toppler. Our developers brought the family game night classic of Jenga to mobile with the use of AR.

This multiplayer game can be played on one or multiple phones, without the hassle of cleaning up afterward. Toppler changes the game (literally) by making stacking as realistic as it can get on a phone.