It’s no surprise: apps are now king. Users spend 88% of their phone internet time in apps—not mobile websites. Consumers expect seamless access to their favorite brands whenever and wherever they are. This shift has made having a mobile app a necessity, not just a nice to have. 

From e-commerce to media publishing, brands with mobile apps are better positioned to meet consumer expectations, expand their reach, and amplify their brand to new heights. Here’s why having a mobile app is indispensable for modern brands. 

The Ubiquitous Mobile App

The average person spends over 4.5 hours a day on their phone. Before you spiral about excessive screen time, think of everything that gets done in the palm of your hand: urgent emails, grocery shopping, digesting breaking news, and keeping up with a friend who lives a thousand miles away. Mobile apps are engrained in our daily lives. Brands that fail to meet consumers on mobile are already behind.

It’s not just about being present on mobile (sure, we can view any brand website in a mobile browser). The best brands provide a consistent and seamless experience across platforms. A dedicated app provides a smoother, faster, and more personalized user experience. Plus, apps are optimized for mobile functionality, keep users engaged on the go, and can increase engagement with push notifications. 

Mobile App Impact Across Industries

In e-commerce, Amazon’s mobile app exemplifies how platforms can offer seamless shopping experiences, from personalized product recommendations to one-click purchasing. Users view an estimated 4.2 more products on an app compared to a mobile site, leading to a higher conversion rate (3.5% compared to a mobile site’s 2%).

Mobile devices are expected to account for 78% of global e-commerce traffic in 2025, with 70% of purchases expected to be made through mobile apps rather than mobile websites.

For publishers, mobile apps have a 157% higher conversion rate than mobile websites for news and media content. Apps like The New York Times provide readers with curated news updates, offline reading options, and push notifications to ensure they stay informed. 

So, Why Doesn’t Every Brand Have an App?

A bespoke mobile app is something most brands seemingly want, so why are so many still relying on unintuitive mobile web browsers? Because generally building a mobile app means high costs, long development time, and ongoing maintenance challenges. It’s understandable why brands have historically put a mobile app on the back burner. 

At Fueled, we’ve built hundreds of mobile apps for clients across industries, including Warby Parker, Apple, Public, and MGM Resorts. To help make bespoke apps accessible to all brands, we’ve launched Pressto Mobile: a framework that delivers a fully customizable, scalable app that takes your brand further, faster—and without the steep investment.

What’s Different About Pressto Mobile?

Pressto Mobile harnesses the power of your existing WordPress site, creating a mobile app that’s uniquely tailored to your brand. By building on your current design system and infrastructure, we ensure a seamless transition into the mobile landscape.

Out-of-the-Box Features to Elevate Your Brand

Pressto Mobile is equipped to amplify your brand’s impact with features like:

• Smart Home Screen Curation: Intuitive, personalized content displays.
• Effortless Navigation: Advanced search, sorting, and filtering options.
• Rich Multimedia Support: Beautifully designed content detail pages.
• Google AdManager Integration: Streamlined monetization capabilities.
• Powerful User Analytics: Actionable insights to refine your strategy.

Pressto Mobile also goes beyond the basics, offering add-ons like login and sign-up functionality, podcast and audio content support, user-generated discussions, favorited content, and tablet-optimized interfaces.

Designed to Grow With Your Brand

Pressto Mobile isn’t just an app builder—it’s a foundation for future innovation. Unlike rigid, off-the-shelf solutions, our platform adapts to your evolving needs, integrating seamlessly with other mobile tools and supporting bespoke features or functionality.

Your app’s codebase is entirely yours, granting you complete control to enhance or expand it whenever inspiration strikes. With Pressto Mobile, your app grows alongside your vision—free from the constraints of outdated infrastructure or limited tools.

Meet consumers where they are

Whether you’re looking to elevate your brand’s mobile presence or innovate with advanced features, Pressto Mobile delivers the flexibility, performance, and scalability you need to expand your reach. 

Ready to get started? Let’s chat.