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Building Google’s Official WordPress Plugin, Now Used by 5M+ Sites

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Emily Clarke

Associate Director of Client Delivery

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Evan Mattson

Staff Engineer

When Google set out to bring its most important website tools directly into WordPress, they turned to our 10up WordPress practice.

Seven years later, Site Kit is now active on more than 5 million sites, and now ranks in the top 10 most popular plugins on the official WordPress plugin directory. It’s the official plugin for integrating Google Analytics, Search Console, AdSense, and more—built with a focus on performance, security, and ease of use. 

Fueled has been a core product partner from the start, scaling the platform across engineering, UX, QA, customer support, and strategy. From designing the initial architecture to supporting the GA4 migration and integrations with Reader Revenue Manager and Sign in with Google, our team has been hands-on through every phase of growth.

Site Kit isn’t just any plugin: it’s Google’s flagship experience for WordPress site owners. We helped design and build it. We still help scale it.

Read our new and in-depth case study to learn more about our ongoing 7-year journey with Site Kit.

If you’ll be at WordCamp Europe in Basel, Switzerland (June 5-7), come find us at the Google booth. Fueled VP of Client Strategy for EMEA, Oona Vaisanen, Associate Director of Client Delivery Emily Clarke, Simon Dowdles, Lead Web Engineer, and Evan Mattson, Staff Engineer, will be there to answer questions and support demos.

Looking to bring your product to the open web, or make WordPress a first-class citizen in your platform or product strategy? Let’s talk.