A phone lays on a kitchen counter with the GH Kitchen app on the screen. Bubbles with icons like save, like, and time float above the phone.
Mobile App Development

The New Good Housekeeping App Showcases Fueled’s Unified Expertise

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Justin Livesay

Chief Executive Officer

Late last year, we launched the Good Housekeeping Kitchen app for Good Housekeeping UK; a dedicated cooking experience designed to turn a trusted archive of more than 4,000 recipes into something people can actually use every day.

On the surface, it’s a beautifully designed recipe app. Underneath, it’s a clear example of how Fueled’s heritage in mobile product design and 10up’s legacy in publishing platforms, structured content, and WordPress combined to create something stronger than either could have built alone: a standout experience already earning praise for its polish and utility.

Good Housekeeping UK came to us with a clear opportunity: bring their library of more than 4,000 triple-tested recipes to life in a mobile experience designed for everyday use. The challenge wasn’t just technical. It meant rethinking how long-form editorial content gets structured and surfaced in a format built for utility. It meant designing an experience that felt fast, polished, and intuitive — all within the constraints of a hybrid platform. And it meant coordinating teams across time zones and disciplines, something our teams have spent years getting right.

Screenshot of the GH Kitchen app, showing how the swipe feature works: swipe left for later, swipe right to save, and tap on the card to cook it now.
Screenshot of the GH Kitchen app shows swiping feature in motion, saving a recipe by swiping it right.
Screenshot of the GH Kitchen app shows the swipe feature in motion, swiping left to dismiss the recipe for later.

The new Good Housekeeping Kitchen app brings swipe-to-discover recipes, a step-by-step Cooking Mode, and smart personalization into a seamless mobile experience, powered by real-time content from Good Housekeeping’s WordPress-powered website. It gives editors the flexibility to shape what’s featured and when from inside WordPress, and gives cooks an app that feels personal, not generic.

And we delivered it with less than 600 hours of work.

The result is a product that feels as trustworthy and approachable as the brand behind it. A tool designed not just to showcase content, but to support the everyday act of making something good. It’s a model of what happens when editorial vision, technical depth, and product design are aligned from the start, and it’s proof that thoughtful, cross-disciplinary work can still move fast.

Check out the app on iOS or Android, read the story behind it, and get cooking.

Read the full case study