Launching an online storefront for branded merchandise shouldn’t be a herculean effort. For popular online magazines with passionate readers, podcasts with devoted listeners, or brands with thriving communities and loyal advocates, merch represents an obvious opportunity for incremental revenue, deeper engagement, and even expanded brand exposure. Yet for many organizations, the operational friction—managing inventory, juggling platforms, or absorbing upfront merchandise costs—is simply too high a hurdle.
Enter Pressto Shop: designed specifically to eliminate these challenges, turning the idea of branded merch from impractical to actionable.
Built for Organizations That Want to Focus on their Core Business (Not Manage Inventory)
Pressto Shop is intentionally streamlined, ideal for organizations seeking to supplement their brand strategy with a practical merch solution—not manage a full-scale e-commerce operation. It leverages modern, seamless print-on-demand integration through Printify, eliminating the need to manage inventory or commit to costly upfront merchandise orders. Your branded storefront can be live, operational, and generating revenue typically within just 2–4 weeks.
With a clear, affordable starting point (as little as $20,000 for brands prepared with core assets), Pressto Shop is the fastest, simplest way to boost your brand visibility, create social engagement opportunities, and quickly unlock a new revenue stream.
We built Pressto Shop after seeing recurring pain points across industries we know well: publishers looking to deepen reader affinity, companies aiming to energize internal culture, and communities seeking tangible expressions of their brand identity. Each storefront is tailored to reflect a customer’s identity, from the application of brand language and visual design to the online store itself to the curation and design of the merchandise. The result is a modern, on-brand, and intuitive purchasing experience that reinforces connection and loyalty.
Powered by Proven E-Commerce Experience
Pressto Shop draws on years of proven expertise in digital commerce. Our successful collaborations with brands like DIME Beauty and FIGS have provided deep insights into what makes digital commerce effective and engaging.
- With DIME Beauty, we brought their first iOS app to market, empowering customers to explore tailored product bundles and converting brand loyalty into sustained customer engagement. It earned a 2024 Webby Award nomination.
- For FIGS, we created a shopping experience specifically designed for healthcare professionals, featuring intuitive color comparison tools, and a tight feedback loop with a passionate customer base. FIGS evolved from a functional apparel company to a lifestyle brand, driven by engaging commerce.
These experiences helped shape our approach to Pressto Shop, informing its mobile-first interface, seamless checkout flows, brand-consistent storefronts, and user-centered design principles that drive engagement.
Under the Hood: Modern Tech, Maximum Flexibility
Pressto Shop leverages the deep expertise of Fueled’s renowned 10up WordPress Practice, reflecting over 14 years of delivering high-quality WordPress solutions for major brands and institutions. With 40% of websites running on WordPress, including many ideal customers in publishing and media, leveraging the official WordPress e-commerce solution, WooCommerce, was an obvious choice. Customers already using WordPress will find that getting up and running with Pressto Shop is even more intuitive, efficient, and cost effective.
Pressto Shop is built on the latest WordPress and WooCommerce stack, including:
- A fully block-based WordPress theme, making it straightforward to add supplemental content or pages later without custom engineering.
- WooPayments for seamless checkout experiences, offering competitive transaction fees and support for Apple Pay and Google Pay, which we’ve found to be essential for reduced abandonment and enhancing customer satisfaction.
- Open architecture, providing nearly unlimited possibilities for future customizations and expansions, should brands choose to invest further as their shop succeeds.
- Built-in analytics to provide clear insights into store performance, enabling informed decisions and strategic optimizations.
What’s Included: A Clear, Supported Process
Our basic Pressto Shop engagements offer a concierge experience that takes organizations from concept to launch with ease. Here’s what’s included:
- Merchandise Curation: Our experienced brand designers create and set up 15–20 branded merch items, from shirts and hoodies to yoga mats and mugs.
- Store Setup and Configuration: Complete setup of the storefront, including payment gateways (such as WooPayments), essential analytics for performance insights, and full backend configuration.
- Brand Integration: We take your organization’s existing brand guidelines—including typography, color schemes, and logos—and apply them seamlessly across the online shop’s design.
- Testing and Launch Support: Comprehensive testing ensures your storefront is fully operational and delivers an optimal customer experience. Our team fully supports the launch process, ensuring a smooth, hassle-free debut.
Of course, for organizations looking to go further—with more bespoke design and layout applications, expanded merchandise selections, or even custom content like a page that tells the story behind the shop—we have all the tools and expertise to help bring that vision to life.
Pressto Shops are fully owned by the organizations that launch them. To keep everything running smoothly, we offer low-cost support packages run by our SiteWatch program. These packages ensure that the platform and its integrations stay up to date with the latest patches and features, and offer quick access to expert help for resolving issues—from design updates to order processing questions—without the need for in-house e-commerce expertise.
Real-World Validation: Fueled’s Own Swag Store
We don’t just make Pressto Shop—we use it. When Fueled refreshed our brand identity, we deployed it for our own swag store at shop.fueled.com. Within weeks, our store was live, becoming a practical tool for internal engagement, another way to share our brand externally, and even a simple resource for quickly ordering swag for clients and partners.
And hey, if anything catches your eye, use the code BLOG30 for 30% off any item for the next month.
The Bottom Line: Launch Your Merch Store in Weeks
Pressto Shop makes the idea of branded merchandise accessible and actionable. Quickly launch your merch storefront, start generating incremental revenue, and enhance your brand engagement without the typical headaches and costs.
Learn more on the Pressto Shop microsite, or skip ahead and reach out now to get started in weeks.
