Article in UX Teardown category.
Tearing Down the Best Try on Tattoo Design App – InkHunter
Inkhunter is an augmented reality powered tattoo try-on app. It allows you to “try on virtual tattoos before they’re inked forever.” We chose to do…
Inkhunter is an augmented reality powered tattoo try-on app. It allows you to “try on virtual tattoos before they’re inked forever.” We chose to do a teardown on this app since it has been App of the Day frequently as of late. It launched in 2017 soon after ARKit, Apple's AR platform for iOS devices, was released, and takes full advantage of ARKit’s features.
What Works Well
The AR is great! The tattoos look extremely realistic, which allows you to get a good idea of what the tattoo would actually look like on you. We were amazed at how well this app works. You can even see the tattoos from different angles. Selecting which tattoos to “try on” is easy, and the masonry grid on which the tattoos are presented makes the artwork look great. The color pieces really stand out, and the elegant, minimal interface allows the user to focus on selecting and trying on tattoos. Saving photos is easy as well so you can sleep on it, compare different options, and show friends the different tattoos you’re considering.
What could use improvement
Despite how well the app works, it unfortunately has some real limitations. There aren’t very many tattoos to test without the pro version; half of them are locked, and half seem to be by the same artist. The available tattoos are also all standalone pieces; it would be helpful to see how more complex pieces compare. We would love to see a wider range of content and styles in the artwork; after all, what is the point in comparing different looks without a variety of options?
If Fueled were taking this app to the next level, we would enable location services and partner with local tattoo artists and offer the ability to book tattoo appointments through the app. We would encourage local tattoo artists to upload their full catalog of designs so users could specifically choose the artist based on which tattoos they offer. This would turn an app that is currently a cool novelty into something concretely useful for both the user and local businesses. This would also create an easy way to monetize the app and make it sustainable long-term.
But enough about other people's apps.