Culture

Fueled Welcomes Erika Lovegreen as Vice President of Marketing

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Justin Livesay

Chief Executive Officer

I’m pleased to announce the addition of Erika Lovegreen to our leadership, as Vice President of Marketing. Erika’s appointment marks a significant milestone as we continue our investment in strategic growth, brand elevation, and client engagement across the digital services landscape.

As our new brand’s first full time marketing executive, Erika will guide strategic marketing initiatives, drive comprehensive demand generation efforts, and build powerful brand campaigns to expand our market presence. Her work will encompass integrated campaigns across digital media, strategic events, targeted content, and thought leadership. Erika will ensure our messaging clearly communicates Fueled’s expanding capabilities, helping current and potential clients understand our evolving offerings at this important moment of growth.

Erika brings over 15 years of diverse experience in marketing, communications, and storytelling. Her early career began in PR for a healthcare corporation and journalism, notably serving as a TV news producer at an NBC affiliate, where she developed a sharp ability to uncover and communicate compelling narratives. Transitioning to marketing, she leveraged her storytelling expertise to strategically position brands, build market awareness, and drive engagement.

Before joining Fueled, Erika served as Senior Vice President of Marketing and Communications at ICUC.social, a dentsu company and global leader in social media management. There, she successfully led impactful campaigns, built high-performing teams, and significantly elevated the brand’s visibility across diverse industries. Her expertise in crafting resonant, strategic messaging uniquely positions her to amplify Fueled’s brand story.

We’re thrilled to have Erika onboard and look forward to her leadership as Fueled continues to innovate, grow, and serve our clients with unmatched excellence.