Forever and always, users are and will be everything to a brand. Success or failure is determined by the opinions of their consumer base, making it extremely shameful that so many founders are neglectful in connecting and communicating with their customers and target audience.

In response, Krawst - a movement to “better understand a city through its people,” according to its website - created #B4Demo, an A-plus effort to encourage startups to personally interact with their users and potential clients.

The objective of this event, scheduled to run from April 7 to 10 in New York, is simple: to “get the city buzzing.” Participating startups receive a bundle of goodies, including customizable bee stickers, which include a company’s information, the addition of the company into a super exclusive portfolio comprised only of those who joined the movement, and blog posts and tweets directed to a community that is eager to learn more about the tech world and share feedback.

So how does it work? Using those lovely bee stickers, startups can “sting” the citizens of NYC after chatting about their product demos, testing beta apps, answering questions, or even just throwing around potential ideas. The stickers allow those who get “stung” to further pursue contact if they so desire. Who knew getting stung could feel so good?

This is a truly awesome initiative, and struggling startups that have not yet established a solid relationship with their users should highly consider getting involved.

For more info or to join the campaign in painting the city yellow, vist here and get ready to buzz around.