Happify helps users lead more fulfilling, happier lives through a series of daily activities inspired by cutting-edge psychological research from the world's leading academic institutions. Fueled was asked to reimagine the Happify brand and website.
The Happify team tasked Fueled with a complete reimagining of their brand. We sought to imbue new energy and an air of excitement into Happify’s branding.
Happify's original logo
Drawing inspiration from scientifically-defined “happy” colors, we developed a brand color palette, with one color for each of Happify’s activity tracks. Pairing this with a refined logotype and thoughtful photography, the brand really started to come together.
Happify’s now-unified branding embodies the service’s core energy and emotion. Individual activity segments within the Happify site are color-coded to align with the logo’s colors. We also developed a consistent and extensible style for the site’s iconography and typography.
While the Happify mobile app was only created after the rebranding, Happify’s pre-existing website still needed to be realigned to match the new look. We leveraged the new color scheme, font, and updated design language to launch a refreshed, cleaner, clearer website.
Large, bold panels make for a highly approachable interface. A clean, lightweight look and feel allows users to quickly and easily navigate the Happify product on their mobile devices.
Users can easily keep track of their progress and completed activities, along with those of their friends, through a feed on their app’s home screen.
Tracks each offer a set of challenges that users can work towards completing. The “tracks” view allows users to easily see their progress in a centralized location.
Regular check-ins help users to monitor their feelings and ensure regular progress.