Happify helps users lead more fulfilling, happier lives through a series of daily activities inspired by cutting-edge psychological research from the world's leading academic institutions. Fueled was asked to reimagine the Happify brand and website.
Branding
The Happify team tasked Fueled with a complete reimagining of their brand. We sought to imbue new energy and an air of excitement into Happify’s branding.
Happify's original logo
Refresh Concepts
Drawing inspiration from scientifically-defined “happy” colors, we developed a brand color palette, with one color for each of Happify’s activity tracks. Pairing this with a refined logotype and thoughtful photography, the brand really started to come together.
Final Brand
Happify’s now-unified branding embodies the service’s core energy and emotion. Individual activity segments within the Happify site are color-coded to align with the logo’s colors. We also developed a consistent and extensible style for the site’s iconography and typography.
Web Design
While the Happify mobile app was only created after the rebranding, Happify’s pre-existing website still needed to be realigned to match the new look. We leveraged the new color scheme, font, and updated design language to launch a refreshed, cleaner, clearer website.
App Design
Large, bold panels make for a highly approachable interface. A clean, lightweight look and feel allows users to quickly and easily navigate the Happify product on their mobile devices.
The Result
The Happify app received an overwhelming user response, delivering on its promise to provide efficient and effective access to Happify’s tools on the go. Paired with the redesigned, reorganized Happify website, engagement and conversions increased across the board.
