Drag & drop

MysteryVibe’s Crescendo is the world’s first bendable smart vibrator.

MysteryVibe consulted Fueled to create a tactile app experience that allows users to create custom vibes and download vibes created by others. The development process allowed us to do a deep investigation how to create an intuitive design and empower users of all genders and orientations.

Our Brief

We were tasked with developing a revolutionary companion app that serves as a controller for the Crescendo device, which connects to a user’s phone via Bluetooth. The app had to complement the hardware capabilities without placing too many demands on the user.

The Perfect Companion

The Crescendo is, at its core, a vibrator. In building the app, we had the opportunity to incorporate instinct, touch, color, and motion to enhance the usability of the toy in an appealing, tactile user interface.

Hands-on User Testing

Knowing that this product would serve a userbase that skewed female, our team worked to create sex-positive design. We created a supportive, open space for women to provide candid input in the form of a hands-on focus group, surveys, and interviews. The Fueled team listened to feedback and used their input to shape the gesture-based UI that was discreet and stylish. The word we kept hearing was “empowering,” and our design team worked to honor that goal.

Our First Touch

While the makers of Crescendo wanted to create an immersive experience for users, it was important that the app didn’t place too many demands on the user. It needed to be simple to navigate, especially for a user who might not be looking at the app.

We devised a large target area to be used for navigation in the test phase. The center of the phone would essentially act as a control panel. The goal was to allow the user to easily reach for a new vibe experience with just one hand.

Simple user experience

The prototype envisioned a layout in which users could fetch vibes by swiping up, then dropping the selected vibe into the center of the screen.

Building a Design Language

We based the design aesthetic to appeal to users across the gender spectrum, avoiding traditionally phallic design tropes.We worked with MysteryVibe to evolve the existing brand by focusing on natural textures and colors, and sensory propinquity — resulting in the iconic dancing vibes

Setting the Mood

To key in the right feeling, we generated color stories that would at once identify the toy paired with the app and also provide a pleasing gradient.

Solution

Vibes

Swipe up to access the library of vibes to complement different emotional phases.

Play

Interact with the vibe presets, or let the vibe operate in the background.

Store

Create and download custom vibes.

Solution

Vibes

Swipe up to access the library of vibes to complement different emotional phases.

Play

Interact with the vibe presets, or let the vibe operate in the background.

Store

Create and download custom vibes.

Custom Vibe Store

  • Preview Vibes

    Browse the store via category tags, such as fast, slow, long, short, smooth, or edgy, to find the vibe that fits your mood.

  • Download Purchases

    Store up to twelve vibes in the app at a time.

  • Add To Crescendo

    Create your own vibe sequence through easy-to-use composition tools.

Your Crescendo

Users drag and drop the vibes in their personal library to change the order, creating a sequence that can build to a crescendo and then return the user to a resting state.