Fueled proposes the following services

A La Carte Service

The Fueled team’s diverse skillset allows us to expertly tailor our services to match your needs across strategy, design, and development for mobile & web projects. From full-project engagements to à la carte services, we help our clients launch the best projects possible. Our renowned strategy & planning team works alongside our world class branding and digital design experts. We craft polished, intuitive designs that top-notch developers bring to life with nimble and immaculate code.


When we create a logo, we aren’t just creating an identity–we’re creating a whole new language.

Absorbing your spec, we create draft concepts. Of those, we select the best and explore further. After strict review and reflection with you, we narrow down the direction to a single concept. We then explore and refine until your brand is perfect.

Sample our branding work

User Experience

It's easy to know what elements you need on the screen. But laying them out is the tricky part.

Have you ever had an app react perfectly on cue and feel totally natural? That’s the sign of an expert UI. Achieving this means taking our work beyond mere wireframes. At the end of the UX phase, we will present you with your app’s blueprints.

Sample a blueprint deck

User Interface

Once wireframes & blueprints are created, we formulate the UI. The UI extends upon the language of your brand to create a fully fledged identity.

We select key screens from the blueprints to begin our creation process. Once the UI is finalized, most developers would move on to development. But at Fueled, that’s when we get started with polish.

Sample a Design deck


Your app comes to life during UI and UX, but our round of polish is where the magic happens. It’s where we add that extra little something that is Fueled’s signature style.

Notice how this site you’re on is a bit slicker than the others you’ve visited lately? That’s polish. We perfect animations, transition states, and add all the fine details and special touches that make an app a Fueled app.

Experience how we Polish

Services graphic imac
Services graphic ipad
Services button ipad
Services button iphone
Services graphic iphone

Our Process, Explained

Services phone
Phone svg 1
Phone svg 2
Phone svg 3
Phone svg 4

Concepting & Strategy

From fully fleshed-out concepts to one-sentence pitches, this is where our team stress-tests every project that comes through Fueled’s doors. We want to know why your idea makes sense, why it’s going to be successful, why anyone would care about it. This is where our expert strategists will challenge assumptions and overhaul business plans.

Working hand-in-hand with our clients, we take your initial concept and merge it with everything the Fueled team knows about mobile, about startups, about what does and doesn't work. We turn ideas into actual products.

Once we all agree on a general direction, Fueled’s team fleshes out all the details. One of the great benefits of this process is that minutes in strategy translate to an hour in wireframing, a few hours in design, and days or even weeks in development.

Deliverable: The Feature Set

The feature set is your project’s bible. It’s a plain-English, written description of how your app is going to work. It’s what our designers use to come up with designs and our developers use as a guideline for coding. It is the foundation for all the steps to come.

Branding & Design

There are numerous reasons why we’ve had multiple apps featured in app store. Probably one of the biggest is the solid design behind everything we do. In a crowded marketplace, the perfect design will help your product stand out. It’s the first touchpoint you’ll have with users, and it’s important to make it count.

Our diverse group of designers are united by their passion for good design and high-end aesthetic. The ever-so-talented Rob Palmer leads our design team and he ensures that no matter who designs a particular screen, icon, or logo, it always looks and feels like it came from Fueled.

The functionality of your app and how solidly it’s coded is critical. But when it comes to first impressions, it’s all about design. The look and feel of your app will set the tone for everything else. Our team is deeply experienced and well-trained, with each designer balancing illustrative creativity with a deep understanding of app layout.

Development & Launch

Development isn’t just about writing code. The very first step in developing a perfect app is figuring out its architecture. We loop in our lead architect and a team of senior developers to pick the perfect technology stack for your product.

When it’s time for development to actually start, we assign specialists that match with the technologies selected during the architecture phase. Our agile-based development runs in two-week sprints that result in a new, incremental build at the end of each fortnight, allowing you to regularly review and assess what we’re building.

Incremental quality assurance analysis means that there are no surprises at the end. And once the app is ready for the public, we launch it to the store and your website goes live. Our team does everything from making sure your desired app name is available in the store to ensuring every app gets through Apple’s notoriously fickle acceptance process.


Launching an app is no easy feat. But getting your app to the store is just the only half the battle. When it comes to marketing, there is no one-size-fits-all solution. And so Fueled has built a robust network of in-house and partner marketing experts.

Getting Expert Help

While your app is in development, we will sit down with you to assess the marketing goals and opportunities for your app, then introduce you to our hand picked roster of experts. From press coverage to explainer videos, we’ve got you covered.

Getting Noticed By Apple

We have relationships with Apple and we know how they think. If there’s any way to get your app featured in the App Store, we’ll find it.


We offer maintenance packages that cover everything from the occasional checkup all the way up to ongoing feature expansions and whole new versions.

And when it makes sense to bring on your own team to take over the app, we can help. We’ll even put your potential hires through the same rigorous evaluation we created for our own team.


Fueled at a service level looked like the best in terms of attention to detail. I think everything’s done well. They really do everything well. All by the book.

Peter Quinn - CEO of Matador

My contact in Fueled is very responsive, very proactive, responds very quickly and gets things done.

Soumyadip Rakshit - CEO and Co-Founder of Mysteryvibe

Fueled is the most creative app designer in the world. I’ve worked with a lot of other developers that said Fueled is better [than they are]. The industry is very very saturated so they’ve done very well to differentiate themselves.

Soumyadip Rakshit - CEO and Co-Founder of Mysteryvibe

They invited us to the slack channel – direct access was great. Everyone was face to face with us. We never felt that we’re second to any other client.

Mike Marian - Co-Founder at Spotfund

Design was critical in my choice of development firms. After reviewing nearly a hundred firms, I chose Fueled and the results have been nothing short of world class.

Tony Alfaro - Founder of Ribbon

There was a real sense of partnership working with Fueled. The team is friendly and accountable, delivering on time and budget. I never felt left in the dark. Better yet, their creativity was incredible, coming up with outside-of-the-box solutions which we really valued.

Adam Benzion - Portfolio Manager, OtterBox

Fueled stands for the incendiary fusion of form and function. You can see and feel the difference. They make apps that excite your eyes and set your thumbs on fire.

Mark Mollé & Felicity Sargent - Co-Founders, Definer

Fueled served as a sort of incubator at the beginning of the project. The team always made themselves available and we were able to really work seamlessly.

Arthur Shmulevsky - Founder, CleanCube