James Lazar leads Client Experience at Fueled, helping turn successful engagements into lasting strategic partnerships. Working across strategy, product, design, and engineering, he helps teams understand clients’ priorities, bring the right expertise to complex challenges, and identify opportunities to create value as their businesses evolve. His approach emphasizes listening, building trust, and looking beyond the scope of any single project.
James brings more than 25 years of consulting and agency leadership experience, including roles at Ogilvy, Isobar, Roundarch, and Deloitte. At Ogilvy, he led client success and organic growth across North America. At Isobar, he oversaw global engagements spanning digital transformation, integrated marketing, and commerce, including digital experience work for Royal Caribbean. He combines high expectations with empathy and humor, helping teams across disciplines deliver their best work.
