VP of Client Strategy

Oona Väisänen

Oona Väisänen is the Vice President of Client Strategy for EMEA, where she leads account management and new client acquisition across the region. She works closely with organizations to align business goals with impactful digital strategies, ensuring the right combination of design thinking and technology.

With over a decade of experience across the agency landscape, including six years at Fueled, Oona has held roles spanning media planning, account management, and strategic leadership. Her approach is grounded in audience insight and user-centric thinking, and she has helped shape digital experiences for renowned brands and institutions such as LEGO, Google, Sage, the Nobel Prize, Save the Children, and SelectScience.

Oona thrives at the intersection of creativity and problem-solving and is passionate about building lasting partnerships that deliver measurable results.