How Artificial Intelligence Can Optimize Your Mobile App

Artificial intelligence is providing new gateways into learning from app data. Businesses should implement AI features into their app experiences to offer more tailored consumer services.

AI is machine-generated intelligence where machines can follow certain human behaviors like planning, reasoning, and learning. As such, developers are integrating AI into apps to create smarter services and customer targeting.

By 2025, the artificial intelligence market is expected to reach 169,411.8 million, demonstrating the value of automated learning behaviors. Businesses recognize the potential to increase revenue and customer loyalty through AI usage.  

Artificial intelligence provides new methods of targeting and satisfying customers by:

• Predicting purchases
• Virtual assistance
• Fueling targeted marketing

Predicting Purchases

Artificial intelligence has the capacity to recognize patterns in people’s buying habits. Businesses should implement AI features into their app to improve customer experiences. The ability to predict what people will search for creates an easier way to sell more product. As people log into your app, AI remembers what products users looked for in the past and aligns it with their next search.

Due to AI’s learning abilities, consumers have a streamlined path for their buying behavior, which means advertisers can market more efficiently. As users begin to see products that directly appeal to their likes, they increase their engagement with your business’ app.

For example, Amazon uses AI to foster more accurate consumer shopping experiences. Amazon’s app will predict what users want based on what products they have shown interest in before.

Amazon invests in collecting big data, which fuels machine learning and creates more direct marketing opportunities for third party advertisers and Amazon itself.

The company uses predictive analytics to guess what people will look for in the future and analyzes users’ personal account information to create a streamlined shipping process. The app’s AI correlates where users live with what they buy and targets the closest warehouse for purchases.

By suggesting items that relate to users’ previous purchase, people will “impulse buy” more product. These suggestions account for 35% of Amazon’s sales annually.

Amazon demonstrates how AI both increases efficiencies in processes and creates a unique experience for all its users. AI collects data that provides insight into what consumers browse and recommends items.

Further, your app can then offer discounts depending on the users’ interest. Machine-learning can anticipate what users will buy next and offer incentives for people to purchase more. Discounts on desired items curates customer loyalty as people feel valued.  

Businesses should use AI in their apps to learn from consumer behavior and offer more effective methods of matching customer interests.

Implement Virtual Assistance

Apps have also begun streamlining customer service. Consumers no longer need to speak with an actual person to gain answers to questions. Users can simply ask a virtual assistant to understand more about the platform and products.

Virtual assistants are software programs that can understand human voice commands and complete jobs based on these commands. Virtual assistants use AI technology to understand voice patterns that connect them with tasks and help answer questions.

Virtual assistants do require a large amount of data to fuel AI platforms so the machine can learn how to answer people in certain situations.

One of the most well-known virtual assistants is Apple’s Siri. Apple created Siri to help users interact with their iPhones. Siri offers an option for people to execute tasks hands-free. Below, a user asks Siri to change its voice:

Siri answers this question with a human-like response that links the user directly to the answer. Instead of having to search online manually for how to change Siri’s voice, the virtual assistant directly shows the user how in a few seconds.

Businesses should create a virtual assistant for their app. Users will have access to more information about the services the app provides and can interact easily with the app’s features. Considering most people like to use the simplest solution for a problem, virtual assistants offer the easiest way to gain insight into a question.

Businesses can increase consumer interaction with their apps if they offer a virtual assistant, which will boost daily active users and the number of downloads.

Create Targeted Marketing  

AI can also offer insight into how users respond to products and suggestions in an app. Businesses can market more efficiently to consumers as they gain real-time feedback from AI software.

AI can collect information on customer’s search patterns, which means it becomes simpler for marketers to understand what people are looking for. Your business can advertise directly to the individual consumer as unique data is found about each customer.

As well, this AI-generated data can create buyer personas, which are detailed profiles of potential consumers. Accurate buyer personas can increase marketing-generated revenue by up to 171%.  

As AI collects data about customer motivation, habits, and buying patterns, businesses should create marketing campaigns that directly appeal to these personas. If businesses can cut out ineffective ads and suggestions, they can optimize their marketing efforts to consistently affect the end user.

AI allows apps to send personal communication to users, who react more positively to these customized messages. Businesses should create AI-powered apps to collect consumer data that indicates exactly what users want from the app and the products users are searching for.

Optimize Your App With AI

Artificial intelligence provides concrete insight into consumer buying habits on apps. Machine learning offers businesses an ideal method of gathering more knowledge about their customer-base.

AI can help businesses predict what people will purchase and then give recommendations to users about what best will appeal to their likes. The ability to match new products based on previous interests saves businesses time and increases the likelihood of a user buying another item.

AI also fuels the effectiveness of virtual assistants that boost interactions with a business’s app. People can ask a business questions about its services and receive an immediate answer rather than calling customer support. Virtual assistants use speech pattern recognition to effectively respond to people’s commands.

This speech recognition technology allows virtual assistants to respond with relevant and helpful answers. The AI collects data from human interactions and can provide insight into new improvements and answers from virtual assistants. As such, businesses create a faster and more streamlined customer service process using these kinds of chatbots.

Lastly, AI can help businesses create targeted marketing campaigns. The data AI collects from app usage means that businesses immediately know more about what each customer wants. AI analyzes data and feeds this information to advertisers who can create customized ad experiences for app users.

If implementing AI into your app seems difficult, use an experienced AI developer to integrate the technology. AI-fueled mobile app development can improve customer relationships and increase profitability for your company if implemented effectively.