Take a look at your favorite company’s social media presence. You’re probably going to find a Facebook page, Twitter account, a formal website, and, if the company is especially industrious when it comes to branding, several other outlets — perhaps an Instagram account or Youtube channel.
Now, imagine if an author chose to publish the chapters of his book separately and in different mediums. One chapter might be online, another in a literary journal, and another in hardcover. The end result, of course, is that the overall message will be fragmented and ineffective. There’s no way the audience will have the patience to hunt down each of the separate pieces. To most, the idea sounds ridiculous. So why is this line of thinking so prevalent in the world of social media branding?
Enter RebelMouse, the brainchild of former Huffington Post CTO Paul Berry. The website seamlessly aggregates a person or company’s social media presence into a sleek, Pinterest-inspired page. RebelMouse aspires to provide people or companies with a way to display a single, focused social media presence, as opposed to the splintered way of the past.
RebelMouse’s beta began on June 6th and the site has already amassed over 20,000 users. For the moment, it’s invite-only — the RebelMouse team is targeting prolific social media users for beta. The site, according to Berry, will be fully released to the public in the Fall.
I sat down with Berry in RebelMouse’s SoHo office and we discussed his vision for RebelMouse, as well as the origin of the site’s unusual name.

http://www.youtube.com/watch?v=U-a7K2J8Vss

An example of what a RebelMouse page looks like: