Smartphone Loyalty; What’s Your Next Choice?
The smartphone market is flourishing and does not show signs of slowing down anytime soon. More and more people are switching to smartphones every day.…
The smartphone market is flourishing and does not show signs of slowing down anytime soon. More and more people are switching to smartphones every day. There are many options when choosing a smartphone; An iPhone? There are a couple of options here (Verizon/AT&T, 3gs, 4g). A Blackberry? They have a bunch of devices. Or an Android? They have just a few devices running their software, surely it wouldn't be that hard to find one. Smartphones are obviously the way to go, but how loyal are people to their device?
With many features becoming standard and many features differing it can be hard to choose that perfect device. According to a study, with the exception of Apples's iPhone, people are not hesitant to trade in their smartphone for different one.
According to Rueters:
The survey found that just 25 percent of smartphone owners planned to stay loyal to the operating system running their phone, with loyalty highest among Apple users at 59 percent, and lowest for Microsoft's phone software, at 21 percent.
Below are graphs taken from TNW to illustrate smartphone loyalty.
picture taken from sizzledcore.com