Bazaart: Seamlessly and Socially Stitching the Fashion World
While a redundant process, maintaining awareness of the innovations made in social media marketing is a necessary step in business. When you’re actually working as…
While a redundant process, maintaining awareness of the innovations made in social media marketing is a necessary step in business. When you’re actually working as the owner of a new company — or if you’re simply the intern who is meant to oversee just how to market the brand you’re working for — you can ravenously scavenge the internet for helpful pointers in steering your public relations strategy. Any platform that offers a clever and easy way of managing social presence online is one that will make you breathe a sigh of relief.
In the fashion industry, it is often the case that creative people who find little to no obstacles in producing sellable works of art will have the opposite experience when it comes to the task of sharing it with a larger audience. Entrepreneurs in fashion that depend upon effective marketing strategies to fortify and propel their brand presence now have a new, viable outlet available on the iPad: Bazaart. Taking into consideration that the fashion industry is assuredly moving away from print catalogues and on toward the digital world, Bazaart has brainstormed a way to construct an app that allows for the creation of a Pinterest-driven, personalized fashion catalogue which can be shared through the startup’s additional creation, Pinvolve, a Facebook app and website that essentially connects Pinterest and Facebook together.
On the aesthetic front, your Facebook page gets a snazzy, “Pinteresque” flare, and the bridging effect is sure to result in a more accessible, highly-effective way of reaching fans. No matter which social platform strolling eyes may be wandering, they will be able to view anything you choose to share. The cherry on the cake is that any piece of clothing or accessory posted is shoppable — think Pin2Sell. The instantaneous aspect of Bazaart that treats Facebook and Pinterest as one is alleviating to any fashion-oriented PR and marketing person that has traditionally had to keep track of visual content on both social networks. Bazaart’s future goal is to enable the platform to predetermine what kind of a looks to suggest to users based on the kind of looks they have previously put together. The experience becomes just as much of an interactive one as it is a practical way of reaching as many fans as possible.
If you’re a fashionista or fashionisto who happens to be moseying on through our techy realm for some random reason or another, let us know your opinion of Bazaart’s approach to innovating the social media management aspect of fashion public relations and marketing.