With the increasing use of smartphones and evolving consumer demands, mobile apps continue to flood into the market. As per Statista, there exist over 2 million mobile apps on Google Play Store and Apple App Store individually. 

With each of these apps striving to grab customer eyeballs and keeping them constantly engaged, many of them often end up with poor reviews, traction, and ROI. The exponential growth in the mobile app market is fuelling the competition only to make it arduous for businesses and developers to quickly build, deliver and capitalize on simple mobile apps.

According to mobile app facts, only 35 percent mobile app engagement lasts less than a minute. This causes users to uninstall or abandon apps that fail to captivate users’ attention and offer an interactive experience during its first use. There are a couple of other reasons that can contribute to the downfall or failure of your mobile app. Let’s take a look at some crucial factors inducing app failure and how you can circumvent them.

1) Complicating Your App:

Websites and web applications function in a typical manner - site visitors land on the home page, sign in, explore a few pages and functions, locate what they’re looking for, and take control of information to use. Mobile applications function in a different way altogether. They ought to be simple, appealing and single-serving platforms with more broader and compelling offerings. In the course of mobile app development, if you try to build your mobile app like your site, it is likely to fail.

2) Inadequate Audience Research & Competitive Analysis:

Understanding your target audience and the market is key to developing successful mobile app engagement. Many businesses fail to perform thorough industry-specific research, discover the right audience for their app, and conduct product surveys to assess the app’s usefulness and demand. An in-depth analysis of target users and competitors will provide you with insights into users’ demographics and current/upcoming trends that can be further utilized to develop a full-proof app development strategy.

3) Focusing on App Downloads:

As a thumb rule, mobile app designers invest a lot of their time, energy, and money creating an app just to find out that no one is using it. An SAP report states that over 75 percent of mobile apps are downloaded once and never used again. This makes it important to gather user feedback and measurable practices quickly within your app to drive strategic decisions and actions for improving app downloads.

4) Disregarding Security Risks:

One of the most difficult parts of the mobile app development process is to have an open confronting interface for your app that allows users to access your information instantly. This process, generally, takes 1 to 2 years. The designers may manage to implement authorizations while aligning them with the business rationale, a substantial hazard, and duplication of complex layers will still persist. In such a scenario, it is advisable to create apps without uncovering rationale by way of APIs (Application Programming Interface) so as to strengthen app security.

5) Intensifying App Promotion:

Marketing your mobile app is a daunting task. In order to stay ahead of your competitors, you require significantly greater speculations. A lot of new mobile apps in the market opt for cost-per-click (CPC) promotion techniques on well-known advertisement platforms. However, many other apps still backpedal to the print ads in magazines as well as television spots, in case their budget permits.

To sum up, there’s a lot of competition in the mobile app landscape. Even if your app idea or app itself is worth a million, you need to build and market it correctly. If you fail to convey the idea and value of your app, you will lose all the potential users out there. Also, remember that most of the unsuccessful apps are built by inexperienced teams. Peerbits, a leading web, and mobile application development firm, helps you build a valuable product, ensuring its utility, engagement, and success.

Shahid Mansuri Co-founded Peerbits, one of the leading mobile app development companies in the USA, in 2011. His visionary leadership and flamboyant management style have yielded fruitful results for the company. He believes in sharing his strong knowledge base with a leaned concentration on entrepreneurship and business. Being an avid nature lover, he likes to flaunt his pajamas on the beach during vacations.