Fueled has a sleek new SoHo space

We’re very excited to announce that Fueled has moved into our new offices at 568 Broadway. Our first home at General Assembly in the Flatiron…

We’re very excited to announce that Fueled has moved into our new offices at 568 Broadway. Our first home at General Assembly in the Flatiron district was a fantastic place for a new startup — but we’re growing, and the space we’re in now is perfect for techie collaboration.

The building now houses a dozen other innovative tech companies, chief among them Foursquare. (So checking in at our office is pretty meta.) You can check out Mashable’s tour of their HQ for some behind-the-scenes photos — they call the place “swanky,” and we’re inclined to agree. It boasts twelve-foot ceilings, an open floor plan, and, most importantly, great opportunities for conversation with tech folk. Thrillist and ZocDoc live here, too, and Fueled shares space on the 11th floor with awesome app companies like AdCade, Kapture, and Happify. (Check back here soon for exclusive interviews with these guys.)

Much has been made of the way that 568 Broadway is creating a new outpost for NYC’s Silicon Alley. The Prince Building has a rich history: built in 1897 as a sewing factory, it’s housed artists, photographers, and galleries for decades. Now, as New York is experiencing a seismic shift toward the tech industry, it’s attracting digital startups who thrive on collaboration. We think of it a bit like MIT’s Building 20, the legendary incubator and creative space that birthed the first video game, Chomsky’s linguistic theory, and Bose.

That’s flattering ourselves, of course, but we believe a group of people from different backgrounds, if they’re in the right place, can learn a lot about each other’s work. This is the principle behind General Assembly as well, which offers space to startups as well as classes in tech, design, and entrepreneurship. (They’re expanding too — GA will get a new campus across the street in June.) Our move out was a “graduation” of sorts.

The location in Silicon Alley, i.e. Midtown South, has seen a huge and significant boom in digital companies; New York is fast establishing itself as not just a foil for San Francisco and the Valley, but as a tech giant in its own right. We like this Slideshare on New York tech for a quick primer: essentially, developers are drawn to NYC for its base of established, home-grown companies, like Foursquare and Tumblr — and the city’s tech-savvy population is perfect for launching apps that focus on sharing, location, and culture.

This Business Insider timeline gives an idea of some key events that have put the tech industry’s focus squarely on New York — remember Bloomberg’s proposed $100-million engineering campus last summer? The thing about this industry, though, is that a year is more like a decade or two. Everything runs at warp speed. We think (though we’re biased!) that this high-paced lifestyle is something New York does a bit better than California.

That’s not to say that the atmosphere is one of competition — it’s one of sharing, mimicking the way the best apps work. The city’s infrastructure is futuristically linked: you can pay your cab fare with Square, find free events in nearby parks, and navigate by corporate chain (well, perhaps that last one isn’t the best for our rep). The point is that this city is fertile ground for tech innovation — and it’s exactly where we want to be.

Check back next week to see photos of our gorgeous offices — we’ve got a fully stocked snack bar (complete with four thousand kinds of coconut water), a steampunk-y communal table, and crazy light installations in our meeting rooms. It’s pretty sweet.

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