Article in Under the Hood category.
Our Top Sites for Design Inspiration
Fueled Creative Director Rob Palmer sends out a weekly roundup of the best sites out there now, based on design and meant to entertain and…
Every week at Fueled, our London-based Creative Director, Rob Palmer, shares a handful of inspirational websites with our teams in New York, Los Angeles, and Chicago. This weekly email acts as a virtual water cooler, encouraging us to congregate across time zones and discuss what brands and blogs are doing to push new trends in web design.
Atieva’s outstanding web design begins with an engaging, and impressive high-definition video: the journey takes us from a birdseye view of major cities, through the vast landscape of California beaches. Every detail of the homepage is refined with precision and elegance, heightening the viewer’s experience before we’ve even seen the design of the car. The subtle movements of each feature allows for smooth transitions, giving us a clear depiction of an Atieva car gliding on a freshly paved road. Overall, the sophisticated layout of this platform allows us to feel as comforted by it’s design as we’re meant to feel by it’s product.
America’s Most Admired Lawbreaker
This site offers an array of design-features that we should all be admiring: the bold color scheme and dramatic lighting of the homepage immediately draws in our eye to swipe up and read more. As we move over the bold text, the screen moves with our cursor, creating an engaging and interactive feeling to the site’s design. Reminiscent of pre-millennial days, the visual content reminds us of a vintage newspaper, and it reads like a book. Scrolling through the page emphasizes the fact that it’s designed like a timeline, as it tells us a story piece by piece
Parcours, French for route, is a platform on which to plan a getaway to somewhere great in Canada. On the site, a gray strip stretches down the center of the page, acting as a spine for the site’s features, and functioning as a road for us to follow. As we scroll down on the page, new icons slide into view until we finally reach an interactive map of Canada. Moving our cursor over the map enlarges it behind the bold text, reminding us of a beating heart, as we explore one of the thirteen Canadian provinces or territories.
Social Wars is the modern day dream for any Star Wars lover. Colored in bright, bold yellow with a black backdrop, the Star Wars logo invites us to use the data force to find the social media breakdown of all the Star Wars mentions from the latest movie premier. Surrounding the data machine, patterned circles move both clockwise and counterclockwise, which draws our attention and eye to the center of the screen. Informative, easy to use, and aesthetically pleasing, the site’s overall feel and theme makes it enticing for us as the users to explore the many statistics. We can even see the difference in stats from before and after the movie premier. So for all the Star Wars fans out there, may the force of social media be with you.
Epicurrence is a creative conference packed with snowboarding, skiing, design, development, and inspiration. With an all-white-everything backdrop, we’re immediately drawn into the winter wonderland of the west coast powdery snow. As we scroll down, the site’s parallax scrolling feature emphasizes the movement on the page to introduce us to the many people involved in the event. We can see a highly blown out photograph of a snowboarder ripping down the mountain, making us want to find more information about this outdoorsy event. Too bad it’s sold out: looks like one epic weekend.
As an ode to the famous Italian artist, Piero Fornasetti, this website is nothing less than exciting, stimulating, and beyond creative. On the opening page of the site, a backdrop appears of poodle dogs, where we can start playing an interactive game. In four rounds, flying plates shoot across the screen: if you successfully shoot them, you’re rewarded with a satisfying shattering sound, followed by a cha-ching sound; however, if you miss, all you get is a bullet in the wall. After deciding how long you’d like to play, you can then click on the menu bar that leads you to the homepage where your mind will be blown. After the backdrop changes colors, either a pencil, ruler, or compass will appear, allowing you to drag it across the screen to create your own trippy images. Fornasetti is truly an impressively designed site, and perfectly represents the wonderful life of an artist.
Whether it be music, opera, theater, dance, or performance art, Performing Arts With Google Cultural Institute will give you a virtual experience unlike any other. Upon entering the homepage, we are greeted with the option to view any performance from one of three angles: the 360 camera gives us the feeling that we are right in the theater, standing on stage with the performers. The bright, vibrant colors of the site are nothing less than captivating and enticing, and the interactive features allow us to feel engaged with the performance. We’re left feeling exhilarated and fulfilled.