Fashionistas are a fierce bunch. Styles wink in and out of existence at blinding speeds. Styles can also be limited to a set demographic, as clothing loses its cachet when everyone wears the same thing. So what do you do when you see something special that you just have to have?

That was the question pondered by Kimberly Skelton and Carla Holtze, who answered it by founding Have to Have, a website that conveniently stores the products you want and then makes it easy to share those collections with friends. A convenient browser plug-in lets you bookmark clothing and accessories from all across the web, as you might with Pinterest but with a pure focus on fashion and more of a commercial edge. On top of that, you can easily buy any of your favorited items, and friends can look at your collection when it comes time to purchase gifts. An iPhone app lets you bring your wishlist when you go shopping.

Though currently limited to fashion, Have to Have has plans to expand to other market segments. It also has some appeal to those who don’t have time to browse. “For somebody who for instance doesn’t like shopping, Have to Have is a great way to shop faster,” explained Skelton. “You can save all the products you are thinking about buying and you can buy them really quickly. So if you need to reorder you can do that in one click.” Clicking an item on Have to Have takes you to the original product page for check out. Have to Have also sends you an email if any of your favorite products, like those Citizens Of Humanity Jeans, that goes on sale.

Check out the video below for more information on Have to Have, including an explanation of their new feature, the Fashion Games.

https://www.youtube.com/watch?v=YXegbSfNqFE