Article in Startup, Advertising categories.

Immersive Labs Delves Deeper

What if instead of sizing up an advertisement, that advertisement was sizing you up?  Immersive Labs, a New York City startup and TechStars protege, has developed the technology to enable ads to do just that.  CEO Jason Sosa has designed software that is completely customizable and can generate different ads depending on variables such as the weather and the time of day.  Using facial recognition technology, the software can also analyze a viewer’s age, gender, and even estimate their attention span.  The artificial intelligence technology was featured in CNN Money and billed as the next big thing in advertising.  After all, marketers would benefit by generating ads that consumers actually want to see.


Ultimately, it will be up to consumers to decide if customized ads are successful.  Will an ad be more or less effective if you’re aware that it was generated just for you?

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