Academy Award nominated actress and children’s book author Julianne Moore has taken her best-selling characters mobile with the release of a new iOS app, Freckleface Strawberry’s Monster Maker. To carry out her ambitious project, she teamed with our very own strategist Andrew McLeod to create the interactive kid’s application. Last week, they discussed the creation process and the strategy of the app at the NY Soho’s Apple Store.

This foray into the mobile space was conceptualized by the actress’s observation that children who grew up with the series are now members of the digital community. With a desire to introduce the beloved character to a new audience as well as reach established fans, the decision was an easy one. Based on her children’s book series Freckleface Strawberry, illustrated by LeUyen Pham, the app lets you mix and match an endless number of monster parts for hours of fun.

The intuitive and colorful app features the ability to generate a personal monster, a character that has become a fan favorite in the Strawberry series. Users construct their monster friend with a plethora of customizable options, including everything from scaly or furry bodies to multiple eyeballs. Once complete, the user’s creation can be shared with friends and family.

To make the app more interactive, Freckleface was animated and given a voice for the first time in the franchise’s history. The titular character, voiced by Moore’s daughter, offers advice and encouragement throughout the companion building process. She even asks if you, like her, have freckles.

Though this is the first digital endeavor for the series, it certainly sounds as though it will not be the last. Andrew mentions that the pair have ideas for additional apps and Julianne Moore has expressed interest in creating a Freckleface Strawberry television or web series.

The entire Meet the Developers discussion can be found on iTunes here.

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