While The New Yorker currently has the best selling iPad app of any application, something which shouldn’t come as a surprise considering its high-brow subscriber base, it looks as though it’s seeking to extend its influence on the culture of the Big Apple with ‘Goings On.” ‘Goings On,’ an app for the iPhone and Android, markets itself as a useful tool for discovering the best of what the city has to offer. It makes recommendations based on a user’s GPS location, and features pre-recorded entries and audio tours for certain locations and landmarks, such as the High Line. While the app is not intended to be a replacement for the Goings On About Town section of the magazine, the publishers hope that it will drum up new interest in the magazine and ideally attract new subscribers.
Should The New Yorker just stick to criticism or will its foray into real time recommendations help it extend its reach to a new pool of users? Regardless, ‘Goings On’ is a great example of how publishers are having to evolve to serve the increasingly technological needs of their readers.