Article in Under the Hood category.
Our Top Sites for Design Inspiration Vol. 33
New trends in web design as proclaimed by Fueled's Rob Palmer in weekly inspiration lists
Every week at Fueled, our London-based lead designer Rob Palmer shares a handful of inspirational websites with our teams in New York and Chicago. This weekly email acts like a virtual water cooler, encouraging us to congregate across time zones and discuss what brands and blogs are doing to push new trends in web design.
RETURN TO HOPE
The internet has rendered the television an almost obsolete medium, and websites like NATO’s coverage of the landing in Afghanistan are pushing the envelope even further. Arriving at a full screen video, it's like you've paused at something eye-catching while monotonously flipping through the channels: you’ve landed in Afghanistan with footage of landscapes, war and interview spoilers. You’re instantly hooked. Like a documentary programmed for our on-demand, digitalised brains, the site lets you scan through a grid of individual stories. Each one is a immersive chapter of powerful photography, editorial, audio and film all laid out beautifully at the scroll of a finger.
Whether you know your way around a set of turntables or not, Super Looper will bring out the music producer in every music lover - or at least make you feel like you’re being creative while you're procrastinating. Universal Labs’ fun music making app for desktop and iPad is designed to let anyone seamlessly create looping tracks with retro electronic beats that weren't just acceptable in the 80’s.
Japanese DJ Kenji Endo’s site is simply awesome. With clean white on black text and dark faded photography, subtle scroll-over graphic animations and hidden details are what set this artist portfolio site apart.
PS4 WHERE THE GREATEST PLAY
What do 19th century paintings, gaming and html5 have in common? All of these collide in Playstation’s Greatness Awaits campaign. PlayStation invite their community of fans to create their own ‘Gamer Masterpiece’ using an interactive tool that lets them choose PS4 characters to add to template backgrounds and upload photos of their own face to make their own digital masterpiece.
LOCAL MINERAL WATER
E-commerce people, take note: with its grayscale tones, coral accents, contemporary typography and parallax scroll this may be the trendiest website we’ve come across for an FMCG brand. We love how the super clean shop layout put the product front and center with oversize photography and minimal text.
Ypsilon’s My Stories, a collaborative project between Lancia and Officine, brings together 10 brilliant filmmakers from across Europe to show off their cities through beautiful short films. With its vertical split-screen navigation, the site lets you flawlessly scan through each director’s profile embedded with their film entry as well as their favourite spots in their respective metropolitan cities.
Which site inspired you the most?