Fans of the New York Giants and fans of Justin Bieber have very little in common. Members of one group are manic in their devotion. They refuse to back down, and and will savagely push and shove each other into a screaming frenzy. The other group just really likes football.

SeatGeek, a ticket aggregator thats lists tickets for events from sports games to stand-up, might be the only website relevant to both. SeatGeek’s goal is not to replace sites like TicketMaster, LiveNation, and Stubhub, but to supplement them. “The thought is to give people a one-stop comparative place to go if they’re searching for event tickets in the U.S. or Canada,” explains Director of Communications Will Flaherty. SeatGeek owns no tickets and merely redirects you to the sites of the ticket sellers where you can make your purchase. Why, then, would you bother going to SeatGeek at all?

Deal or No Deal

Comparisons are the main draw of SeatGeek, which gathers ticket listings from over 60 other ticket providers and then assigns each ticket a Deal Score. Whereas other ticket aggregators list according to price, the Deal Score takes into account such factors as the location of the seat, the number of tickets available, and the prices listed for similar tickets. Each ticket is then assigned a number from 1 to 100 indicating how good of a deal it is, with a corresponding color for easy identification. SeatGeek has custom-built maps of stadium seating so you can see which tickets are available, a digital facsimile of the view from the seats, and how good a deal they are at a glance.

“High price does not always correlate with the best ticket or the best value. Many times the highest priced tickets are some of the worst values in the stadium,” said Flaherty. “There are no tools that consumers have at their disposal to sift through and make an intelligent decision about what’s a good ticket and value and what’s not.” Deal Score helps you do just that. The ticket prices listed on SeatGeek also include any hidden fees that may pop up when SeatGeek redirects you to the seller’s website, so you know exactly how much you are going to pay.

In 1492 SeatGeek Sailed the Ocean Blue

SeatGeek’s latest feature is Columbus, a personalized calendar that tracks your favorite teams and artists and lets you know when they will be playing near you. It’s Songkick with sports, but without the ‘record your concerts’ feature. Instead, Columbus keeps track of your music tastes and recommends concerts for similar artists near you. It can send you an email alert if a great deal pops up, and also syncs with your Spotify account. Columbus is a learning calendar: the more information you give it, the better the recommendations it gives you.

Check out the video below for more info from our SeatGeek interview, including how they deal with bad Deal Scores and why they’re obsessed with Justin Bieber.

http://www.youtube.com/watch?v=GmrKg48oWr8