Article in Social Media category.
Social Grapple: Twitters Competitive Analytics Tool
Twitter has been proved time and time again to be a great social media tool, especially when it comes to marketing a business. Naturally, people…
Twitter has been proved time and time again to be a great social media tool, especially when it comes to marketing a business. Naturally, people would want to track their progress and see how to improve their efforts. That's why there are multiple twitter analytic tools out there that allow you to keep track of the people you are following and your followers as well as your tweets and other metrics.
These tools are powerful but are lacking one thing. Social Grapple, a Twitter analytics tool, offers the same thing as other tools, but with one very large advantage. The ability to compare the information about followers across accounts that you do not own. This sort of insight into "customers" (followers) offers an enormous competitive advantage that can easily be leveraged on Twitter.
Social Grapple allows a user to see who stopped following them and started following a competitor. It also has the functionality to compare how many Twitter followers one shares with another Twitter account.They offer a tiered membership from free to $40 a month. Social Grapple may just be the answer to a better Twitter experience
picture from socialgrapple.com