The Ten Essential Tools for Startups
We launched the Fueled Collective, our co-working space in New York, to surround our team with the scrappy, excited energy that only startups can provide.…
We launched the Fueled Collective, our co-working space in New York, to surround our team with the scrappy, excited energy that only startups can provide. The companies that call the Fueled Collective home are 25 of the world's most innovative and exciting companies and we love learning, interacting and collaborating in this atmosphere.
Although we've grown and expanded, we remember the days when we were just a small team with big ambitions (in a much less attractive digs). Over the years, we've picked up some important tools that have enabled us to grow our business and make our lives easier. We always recommend these tools to our friends in the space and here, we present them to you.
Heroku is a cloud platform as a service (PaaS), supporting Ruby, Java, Python, and other programming languages. Heroku allows your developers to focus on writing code, so they don't have to worry about deployment & sysadmin issues.
Slack has been in the news recently. Last week, the collaboration and chat app raised $42.75M from from investors from Accel Partners and Andreessen Horowitz. We can understand why: we've been obsessed with the app since it was still in beta mode. Slack brings all your communication to one place. The clean design and thoughtful UI makes communicating and collaborating with your team a breeze. Some mornings, signing into Slack feels like walking into the office. Death to e-mail!
If code is the cornerstone of your startup, Github will quickly become one of your favorite tools. It’s a good way to manage your code for open source and private projects. It allows you to browse repositories, create and manage branches, and commit changes right from your desktop. It’s a powerful, handy and cheap solution for your development team.
Moz is built for smart marketers who know the value of SEO. It allows you to analyze your SEO campaigns, competitors’ link building activities, and discover website errors. They have built their own search engine to understand better Google algorithm and provide opportunities to maximize your SEO efforts. You can take a 30 day trial to dig in and definitely read their blog as they share very useful know-how for your benefit.
For all of your email marketing needs there’s one tool you can’t resist: Mailchimp. Organize your campaigns, manage mailing lists and customer data all in one place. With just a few taps you can easily modify groups, add new subscribers and see data reports. Mailchimp gives you tons of options to make your emails look like you want them to and it allows you to create signup forms across platforms and integrates your social networking pages. The best part? It’s totally free to use up to 2,000 subscribers.
The internet is a crazy, beautiful, creepy, and hysterical place. Share your favorite .gifs, articles, and sources of design inspiration using Honey, a simple social platform for sharing non-urgent communication with your team.
Pipedrive is the most simple and powerful sales pipeline management tool our sales team can't live without It allows your team to seamlessly keep track of important clients and projects so you can close deals fast. It’s easy to set up, allows as many users as you need, and provides powerful reporting. Pipedrive can be synced with Google products and provides email API to automate lead generation. Pipedrive is an amazing tool to manage your sales more efficiently and we love their responsive, passionate team.
HipChat provides our office with a simple and customized chat service. We love HipChat because you can share ideas, code and files with your team in real time and create rooms for different projects teams or departments. You can easily create a group chat for your development team, marketing team or support team to avoid distracting others with irrelevant content.Even in offline mode, you can receive notifications about the news you may have missed. It easily integrates with Jira, GitHub, Zendesk and Mailchimp.
Buffer is an app that let’s you schedule tweets, posts and updates throughout the day across all your social media accounts. It’s a practical tool to help manage content in a timely fashion. The service provides detailed analytics on all posts to measure your daily social media activity including likes, shares and retweets. Buffer is free to use but to get the best out of the service you might opt for the business package with monthly subscription starting from $50.
Intercom, a helpful hand for product development, allows you to segment and bucket users based on behavior, send personal messages to onboard customers, communicate with your customers and get feedback. Intercom fits between Mailchimp and SendGrid. It helps you to understand how your customers use your product and reach out to the right target groups to ask feedback and increase conversions while reaching out to users automatically after they have signed up. Perfect to build relationships and get input from your first clients to improve your product.
Which of these tools do you use? Which other tools do you recommend? Let us know in the comments!