Article in Under the Hood category.
Our Top Sites for Design Inspiration
Every week at Fueled, our London-based lead designer, Rob Palmer, shares a handful of inspirational websites with our teams in New York, Los Angeles, and…
Every week at Fueled, our London-based lead designer, Rob Palmer, shares a handful of inspirational websites with our teams in New York, Los Angeles, and Chicago. This weekly email acts as a virtual water cooler, encouraging us to congregate across time zones and discuss what brands and blogs are doing to push new trends in web design.
Two words: Mind, Blown. Ava Sessions, an interactive one-pager, sketches you using detection software, and is a great example of marketing through user engagement. It's part of a promotional campaign for the sci-fi film Ex Machina, about an AI experiment named Ava. Once she has drawn you, make sure you zoom in!
Tens has one of the most stunning product pages we’ve seen in a while. Fluid motion transitions and mouseover activated videos show off the retro inspired collection. If the amount of detail in the website at all reflects the craftsmanship of the product, we just might be sporting these sunnies this summer.
And if you didn’t grow up in the 80’s, you’re going to wish you did after watching the faux infomercial from their “Filter Your World” ad campaign. It’s largely shot on VHS and cleverly displayed as a lightbox feature on their homepage.
A Way to Go
A Way to Go is a virtual walk in the woods. Really. This 360-degree interactive journey allows you to walk, run, jump and even fly with a block-headed hand drawn avatar. The longer you play; the crazier it gets. This Chrome Experiment, created by Vincent Morisset, has won numerous awards since its premiere at the Sundance Film Festival, and something you have to experience for yourself.
A Way to Go (Chrome)
ETQ Studios Amsterdam
ETQ studios is a trendy Dutch footwear and clothing label with an upscale, urban minimalist style. The home page hides your cursor and there appears to be no option to navigate the site. Click or scroll, and you’ll enter the sleek, monochromatic product page - which mimics the clean lines and color palette of the summer 2015 collection. The hidden navigation bar and ghost buttons, which are used effectively, allow us to focus on what’s important here, the merchandise. The brand aesthetic is successful in “letting the quality of the product speak for itself.”
We're seeing a lot of grid design lately, but this UI icon generator’s website nails it! We were particularly impressed with Futuramo’s "The Team" page because of the configuration of contact tiles at the bottom of the page and the remarkable use of flat illustrations across colored squares that flip around like a revolving door. This website does a great job of visually describing the icon development process and showcasing what the app does best, and that’s producing graphics that are easily perceived and utilized.
Revelator is a platform designed to run a music business and conveniently keeps track of sales, marketing, accounting and analytics all in one place. You can get a sense of the system's interface by browsing their website, and by the looks of it, this software is efficient and easy to use. The coolest design feature of the site is an animated dotted-line that invites users on a tour of the site while showing off some impressive parallax horizontal scrolling.
Natural Food & Beverages
Natural Food & Beverages’ focus is on providing and distributing organic products and natural wines from various regions of France. The site invites us on a user experience with the use of creative motion design and unique scroll navigation. If you’re a wine connoisseur, you’ll appreciate the product feature pages that include information on vineyard soil mixtures, as well as food pairing suggestions.
Classic minimalism, large photos, and bold text, show off this Danish design company’s contemporary product collection with ease. The mouseover zoom, plus brightness contrast, grabs your attention and draws interest. The visual imagery of this site is simply mesmerizing (And the wooden monkeys are pretty cool too).