Every week at Fueled, our London-based creative director, Rob Palmer, shares a handful of inspirational websites with our teams in New York, Los Angeles, and Chicago. This weekly email acts as a virtual water cooler, encouraging us to congregate across time zones and discuss what brands and blogs are doing to push new trends in web design.

AMY MOVIE

Everything a Amy Winehouse fan could have ever asked for in a tribute can be found in this one of a kind heart wrenching website. Viewers are simply greeted with the name Amy in dark pink text, which fit perfectly with the dark background that sets the thrilling yet sad trailer like journey depicted in this site. Scrolling down will take you through the four pages filled with some of the artists more popular quotes, which directly correlate with each page. The best two features of this layout is the short video reels continuously playing as a backdrop and the song accompanying it.

Amy Movie

MAHNO

This sleek minimalistic design uses a white backdrop to make the few pictures pop out at you. A quick scroll down brings you to a small picture with overlying text with an interactive background that follows your mouse as you move across the page. A short video pops up if you continue to make your way down accompanied by a little background music. The following page gives viewers a small glimpse of the Ukrainian born designer filled with a short video, history, and list of inspirations. The website is simple and easy to navigate, little use of content and minimal amounts of pictures make it aesthetically pleasing. However don’t be fooled, there is plenty of information about the company only a click away.  

Mahno

CAMERON'S WORLD

If OCD is a problem for you you'll need to steer clear of this website. Any type of object you can imagine can be found on this overly cluttered collage like layout. With no particular use of organization it is a bit difficult for viewers to understand what they are looking at. Each page has it’s own trend from medieval knights and swords to a “Fantasy Realm,” which includes wolves and burning skulls. To say this website attracts an acquired taste is an understatement. This 90’s personally built homepage leaves very little to the imagination and dives deep into the mind of the owner.

Cameron's World

REUTERS WORLD

This layout brings a whole new meaning to minimalistic. Having no pictures and only a hint of text on the homepage informing you the purpose of the site. The suitable thing to do is click the “see more” button. Here you are able to run through the three different projects listed on the website. Lots of text and minimum use of pictures intertwine to make for a very informal website. Clicking the text in the top left hand corner will give you quick insight about 22-year-old interactive developer.

Reuters Wider

CHRISTOPHER IRELEND

The use of motion is freakishly clever on this website. As you enter you are presented with what first appears as a still image of a wet haired woman, however if you look closely you can see the drops of water running down half of her face. The page is divided into two sections titled “Motion” and “Photography.” If viewers patiently wait a few additional seconds they will see half of the still image rotate. Viewers have the option of clicking either Motion or Photography which will take you to stunning images and motion videos capturing different people’s lives. Both the still images and the videos are presented with a “project info” button as well as easily accessible to other projects via simple scrolling.  

Christopher Ireland

ANIMADE

The homepage to this website has nothing but a small white outlined image of a camera placed smack center on the page. However moving your cursor around the page will trigger the tadpole to follow your every move. Clicking the image in the center won’t do a thing, the only way to progress to a new page is to navigate the tadpole to the image of the camera. You are then led to an early 90’s desktop screen equipped with a pink background and old school “file,” “view,” and “option” tabs. The icons found on the right hand side of the screen seem to be for decoration only as they are not clickable, however clicking on the file tab will allow you to view more early 90’s styled images. A small button found in the bottom left hand corner titled “Animade” will take you to another website explaining what the company is all about.

Animade