Twitter + Takeover = Twakeover. This is exactly what the nonprofit Water.org calling their new online campaign. To enter the contest, all you have to do is tweet and get the most votes. The prize? Access to the inside of their Twitter account (@water) for a week.
Zach Sniderman for Mashable writes, “Considering @Water has more than 425,000 fans, the contest — called a “Twakeover” — is a pretty big deal.” Water.org considers it part of their core value to allow others to initiate their own change. Mike McCamon, the CEO of Water.org, says, “The people in the developing world, we don’t just give them a well, they’re involved in it, it’s community driven.” They hope this contest will drive the community in the United States as well to become more aware and engaged in the clean water cause.
The concept for this contest is unique. The winner essentially wins a fully customizable, independent platform for publicity. Although their tweets will have to be approved by the staff at Water.org, the contest is aimed at those who truly want to broadcast their message for water sanitation.
While Twitter continues to carry the most buzz for holding contests, other social media sites such as Foursquare with its “Mayorships” and “Leaderboard” and certain Facebook apps have tapped into their users’ competitive nature.