Techli, the site with its finger on the pulse of the startup world, recently posed a question to the Young Entrepreneur Council, an invite-only organization of which our founder, Rameet Chawla, is a member. The question was:"What one tech startup website is set up really well to optimize conversions and what specific details about the website make it work so well?"

Rameet chose the up and coming e-commerce site, Everlane.

"Everlane is actually set up perfectly. It changes its content often, and it features specific products by Everlane. Those products are only available for a certain amount of time, and then they’re gone. That’s it. It’s a simple UX. You only have a couple choices. You can go on, make your choice, buy it, and that’s it."

Everlane produces high quality apparel for both men and women at half the price of traditional retailers. The company accomplishes this by cutting the middle man and selling their clothing exclusively online and straight to the consumer.

Check out the full article, with answers from other young entrepreneurs, here.