Picture this: You have a concept for an app. You develop it, get it live on the App Store, and now you have to build a user base. Long-term success doesn’t come from just building a user base, though; you want your app to be a top competitor for years to come. “But how?!” You may ask. Well, you’ve come to the right place.
Growth marketing not only focuses on attracting users but engaging them so they stick around and become ambassadors for your brand. Rather than focusing on acquisition and activation, growth marketing focuses on the rest of the marketing funnel. Growth marketing looks at how users engage with your product and allows us to make valuable changes based on their feedback and other data.
Sure, you can advertise your product all day long, but if it isn’t dedicated to your users’ needs then ultimately, your campaigns will fail. Growth marketing is not one size fits all and looks different for every company. Fueled can help you select the services you need to ensure your product gets the attention it deserves.
Growth is the key to maximizing ROI on digital products. In order to engage users, increase retention, referrals, and drive revenue, we work alongside our wide network of partner vendors. Growth marketing entails a combination of services that are custom-fit for your product to be optimized for long-term success. Fueled offers:
There isn’t an industry we haven’t worked with. From retail to hospitality, we’ve created digital solutions for all that have driven real results. Barneys expressed a significant portion of their online traffic was coming from iPads, so they asked us to build their new iPad app. As we approached the design process, we utilized growth marketing tools to calculate the expected positive ROI if a polished native app met consumer needs.
“FUELED’S WORK SETS A NEW STANDARD FOR OMNICHANNEL LUXURY ON THE IPAD.” -MATTHEW WOOLSEY, BARNEYS EVP, DIGITAL
Fueled’s approach with Fennel, a FinTech company dedicated to sustainable investing, highlights our expertise in creating personalized user experiences that resonate with modern investors. Striving to make investment a tool for positive change, Fennel partnered with us to enhance its app’s user engagement. By integrating personalized messaging during the free trial period and simplifying the account creation process, we ensured that users not only started strong but also stayed engaged.
MGM was seeking an agency to lead a company-wide digital transformation strategy. Through interviewing MGM stakeholders of all tiers and gathering quantitative research to develop statistical conclusions, we digitally transformed one of the world’s largest hospitality and entertainment companies. Our app for MGM will lead to a 3-4% increase in ADR while also providing a superior user experience.
"IF FUELED SOMEHOW DIDN'T ACCEPT THIS PROJECT, THERE’S NO ONE ELSE I'D EVEN BE COMFORTABLE GOING WITH." - BENJAMIN BERENSON MOBILE PRODUCT MANAGER, MGM
