Article in UX Teardown category.
Re-visioning the BlockFi investing App
BlockFi is multi-purpose investment and management platform which helps users leverage their crypto currencies. BlockFi allows you to purchase crypto currencies, earn interest on what…
BlockFi is multi-purpose investment and management platform which helps users leverage their crypto currencies. BlockFi allows you to purchase crypto currencies, earn interest on what you hold--- known as “staking,” take a loan, and earn crypto with their credit card. BlockFi provides similar services to a bank, but has more incentives for users compared to a traditional bank.
What works well
The product functions effectively and helps us feel more in control of how much we are earning. Compared to other crypto-based services, BlockFi stands out for its ease of use and additional services that make managing your crypto currencies a breeze. These services include giving monthly updates on accrued interest and changes to the trajectory of interest, as well as automatically tracking interest payouts. The use of QR codes makes sending money to your account extremely efficient. Overall the app and website work very well.
What could use improvement
The design needs overall improvement; the app feels cluttered and outdated. The fonts and buttons are not aesthetically pleasing, especially compared to most apps in the fintech space. It seems BlockFi has focused its energy into providing a great service, rather than on being a visually pleasing platform. The homepage has the most appealing interface, but, unfortunately, the thoughtful design seems to end there. There are minor and easily fixable bugs such as overlapping buttons that confirms our suspicion that BlockFi did not designate sleek design as a priority.
“Fueled twists:” our feature/roadmap ideas
A great addition to the BlockFi app would be a news section that listed a live feed of articles released by the top crypto news firms. This would provide helpful context to users we know are (quite literally) invested in this content. Many news outlets such as cointelegraph and coin desk release daily content that could be summarized daily. Additionally, why not personalize the app by offering a weekly blog giving users a personal review of blockchain news? This would keep users on the app for longer, as well as develop a personal connection and further interest in the app.
But enough about other people's apps.