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This Week in Mobile
We are obsessed with everything that happens in mobile! This week, everyone but Angela Merkel was talking about tablets!
Here at Fueled, a mobile development company based in New York and London, we are obsessed with everything that happens in mobile, be it rumors of iPhone hardware, subtle Android updates or new apps we love.
Every Friday, we’d like to help you “top up” your weekly knowledge of the mobile industry so you can keep your finger on the pulse.
This week, everyone but Angela Merkel was talking about tablets.
New iPads
Apple unveiled two new iPads on Tuesday: the iPad Air and an iPad Mini with Retina display. If you're thinking, "iPad Air?" don't be alarmed- you haven't missed something. The full-sized iPad the world knows and loves has just been upgraded. It is now a lot thinner and considerably lighter than the last iPad. The iPad Air will Cost $499 when it hits the white glossy shelves November 1st. The iPad Mini, with the sharp new Retina screen, will start at $399- a $70 price increase from the last model.
Phablets and Tablets
Nokia World revealed phablets and a new tablet in Abu Dhabi this week. The two phablets that were unveiled are pretty run of the mill, but they do have a new app called Refocus that lets users edit images to focus on different subjects within a picture. Pretty cool. The new Windows RT tablet boasts a 4G data chip.
Welcome to Instagram
Great news for some of us: Windows Phones are finally getting Instagram! After Nokia put the pressure on with the clever #2InstaWithLove app, Instagram CEO Kevin Systrom confirmed this week that the beloved app will be available to Windows Phone users "in the coming weeks." Power to the people.
Vine
How do you feel about Vine? It had quite the week. First, we learned that Vine was far and beyond the fastest growing app of the year. The Vine team also released a new update yesterday introducing the features Sessions and Time Travel. Sessions enables users to save drafts of unfinished videos to work on later. Time Travel is an editing feature that allows users to cut, paste and delete shots. But remember, a Vine video is still only six seconds.
Facebook Video Ads
There's good news and there's bad news. The good news is, it's Friday. The bad news? Facebook announced on Monday that it is allowing advertisers to target users with full video commercials. This change will only be present on smartphones and will likely serve companies marketing mobile apps. Luckily, the videos will not play automatically but... it still leaves us bitter.
What do you think were the big mobile stories this week? Let us know in the comments!