Article in Mobile Future, Marketing and Growth, Social Media, Tech Industry, Fashion categories.
Preview: The Curators Conference NYC
Curation emerged online several years ago as a digital buzzword, a tipping-of-the-hat to the individuals that served as cultural tastemakers. More often than not, these…
Curation emerged online several years ago as a digital buzzword, a tipping-of-the-hat to the individuals that served as cultural tastemakers. More often than not, these men and women developed a certain aesthetic harmony in anything from food to fashion to furniture and, in turn, shared it with readers in the form of quick fixes of premium digital content.
Of course, as is often the case, a market was born, and now everyone is a curator. Pinterest, which allow users to create instant feeds of images picked up around the web, is worth over a billion dollars, and social networks like Facebook and Twitter are making it easier each day for users to promote information across platforms. There’s the text-heavy, the video-focused, and the photo-driven, each accessible to consumers at no cost.
Clearly, though, as anyone with an overly-clogged news feed would argue, there’s still the matter of taste. The creative interests of your distant high school classmates are, in some cases, somewhere near the bottom of your list of things that matter. Conversely, sites like the Fancy, Refinery29, and Cool Hunting provide an increasingly selective alternative — their content, which ranges across almost all creative fields, serves as a barometer of the state of the industries they highlight.
On Wednesday, September 5, New York-based video curator Portable will host the Curators Conference at Lincoln Center — a day-long event bringing together the creatives who, deep down, dictate fine design by harnessing the power of digital publishing. Through a series of intriguing conversations, filmmakers, designers, publishers, and entrepreneurs will discuss the way their mediums “intersect with modern culture, to share strategies and encourage conversation and ideas.”
With a technology-based underlining — this is, after all, about digital content — the focus here is a breadth of creative industries, but fashion takes the lead. In a number of ways, the industry serves as the perfect platform for a discussion of the past as it shapes the future, as fashion has taken a slow approach to its online renaissance. In that regard, Philippe von Borries and Piera Gelardi, co-founders of leading fashion site Refinery29, Susie Bubble of Style Bubble, and Chris Corrado of fashion tradeshow Capsule will look at the fashion industry through the wide lens of the digital market, how to exploit it, and how its reflexive capabilities are connecting industries once significantly distinct.
Rounding out the lineup will be the creators of content these individuals highlight — filmmaker Gia Coppola, whose clients include Opening Ceremony, Diane von Furstenberg, and Zac Posen; director Warren Fu, whose work includes music videos for Daft Punk, Mark Ronson, and the Strokes; Carrie Scott, founder and managing partner of CS&P Art Advisory; and Josh Rubin, founder of Cool Hunting.Together, they’ll provide an understanding of the creation of content itself — the tools and mediums deployed to place fashion and digital curation, for the first time, at the forefront of digital life.
To attend yourself, grab your ticket here.