Cerealize has tantalized my eyes (and taste buds). It is hard to resist a good bowl of cereal, let alone the opportunity to customize its sugary goodness, and that is what this clever start-up allows you to do.
The Silicon Valley-based team recently won the SXSW startup bus competition and it’s not so difficult to understand why. Cerealize is an utterly simple concept that none the less puts a fun little twist on the cereal shopping routine. $8 affords you a 16 ounce box of cereal with your own personal touch thrown into the mix. You can name it, too. Now this adds a somewhat fascinating dimension to the whimsical world of cereal culture - in addition to celebrities promoting cereal brands on behalf of widely recognized brands, we will likely begin to see those very celebrities concocting their very own uniquely configured mixtures of cereal with their names affixed to the boxes. We can see it now: the Fueled App-so-licious cereal mix. Catchy, right?
Cereal production in the US is a pretty lucrative business considering that its revenue as of February, 2012, is $13 billion a year. 30 leading companies - including General Mills, Kellogs, Pepsi Co., and Ralcorp Holdings, Inc., - represent 80 percent of revenue. According to IBISWorld, however, “High barriers to entry have restricted the number of industry participants to a few, large producers, which fiercely compete for market share.” Given this, it should be interesting to see how well Cerealize will do in managing to wedge themselves into this market.
But the startup seems to have some particularly unique features going for it, especially in the way of their delivery service. This is surely an unprecedented idea, in the states at least, and the medium with which it is working is relatively easy to tweak and customize on a mass scale. What do you think about the idea of subscribing to such a service? Let us know what kinds of possibilities you can envision for this - and be creative.