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What is Digital Transformation? Fueled’s Guide to Crafting your Digital Growth Strategy
Fueled's digital growth strategies can help identify important goals and build custom solutions that produce real results. Read more about our services.
What is Digital Transformation?
Digital Transformation is a word often thrown around a lot today without truly understanding what it means. At its core, digital transformation strategy elegantly leverages progressive technologies such as app development or web development to produce lean and powerful products.
Thanks to technology, we’re cruising through the digital age. And as businesses see the high-level changes that are going on in the tech space, they might feel the need to repair or revamp their own products with newer, more digitally-based strategies that seem to be propelling their competitors forward.
In order to fight the looming fear of irrelevance, many companies attempt to hop on the digital transformation train with a complete digital overhaul. But if they move forward without properly taking into account what their actual tech needs are, they could end up paying unnecessary costs.
Here at Fueled, we proactively educate businesses on what digital transformation is before navigating through its multi-step optimization journey. We specialize in delivering strategies that can guarantee results before any fixing is necessary. From mobile app development to product strategy to digital growth, our services can help identify important goals and build custom solutions that produce real results.
What’s the purpose of your solution? What kind of value will it bring to a niche group of users?
A Digital Transformation Strategy that Works: the Kickoff
Fueled follows a specific kickoff process that helps broad concepts become specific solutions. As a whole, we plan to build a digital, product, and business strategy that can facilitate long term growth. This is where our kickoff exercises come into play.
The product isn’t successful if the users aren’t satisfied. Every one of our human-centered design methods is based on delivering the maximum experience for users while guaranteeing ROI for businesses— they’re a parallel track.
All our user-centric decisions are rooted in technical data-oriented knowledge. We begin with simple storytelling where we comprehensively review the product concept and value proposition. In order to establish a core business objective, we must identify the problem at hand and why it needs solving.
What are our functional user groups? What are their needs?
While we create a skeleton for the solution, we must also make sure to understand baseline functional and technical requirements. Visualize the ideal path as a map of the high-level user journey for each functional user group. What are the desired outcomes? What are the risks and potential mitigation strategies that you need to develop?
At the very end of the kickoff process, we must arrive at a deliverable strategy that summarizes the kickoff outcomes and guides the product engagement. We figure out what worked and what didn’t, concluding with a proposal that could then transition the team into development and launch.
DIGITAL TRANSFORMATION MYTHS DEBUNKED
Myth #1: It’s all about the hard tech.
Digital transformation is so much more than just the hard tech. It’s an endless mixture of user-centric processes and predictive analytics. It’s the artistry of anticipating new issues and marketing solutions for them before they even happen— you have to find ways to capitalize on trends before any of your competitors catch on.
Myth #2: Digital Transformation always equates to a complete overhaul.
Although complete, inside-out transformations can be necessary, there are more instances where you don’t need to change the direction of the company; what you need is digital optimization. Digital optimization allows you to process and tweak certain aspects of your business to produce big user value. You can tackle this using the experiment-based approach where you’re free to develop freely, fail quickly, and learn efficiently.
Myth #3: You have to build a new product to stay relevant.
There’s a lot of underlying pressure to catch up to other companies in the digital and tech space. But you don’t always have to launch a new website or an app to successfully build a reliable user base. Instead, shift your mindset and rethink the way you’re using your current product.
Learn how to engage your users with a revamp of your marketing and business strategies.
Whether we’re fleshing out concepts, branding a distinctive identity, launching a product, or maintaining future features, our ultimate goal is to help an idea become a solid win in the marketplace.
Digital transformation can feel like a neverending, often overwhelming road of fixing and predicting some form of growth or decline. And while no strategy is one-size-fits-all, we believe that Fueled’s kickoff process is seasoned enough that we can confidently lead our clients through the best, most practical steps to an actionable solution.
Want to chat about your product idea?