This Week in Mobile: f8, Snapchatting, and the Foursquare Swarm
Here at Fueled, a design and development company we are obsessed with everything that happens in mobile. f8, Snapchatting, and more!
Here at Fueled, a design and development company based in New York and London, we are obsessed with everything that happens in mobile, be it rumors of iPhone hardware, delectable Android updates or new apps we love.
Every Friday, we’d like to help you top up your weekly knowledge of the mobile industry so you can keep your finger on the pulse.
It was Facebook Day on Wednesday. The long-awaited f8 developer conference was held in San Francisco. The most intriguing announcement was about its new Audience Network. The system, paired with the already expansive ad targeting technology the company already boasts, will help advertisers project powerful targeting through banner, interstitial, and native ads formats for maximum results. via VentureBeat
Foursquare announced that it will be splitting its app in two. The new app will be called Swarm and will function much like the original app, centered around checking in and keeping up with friends. The new Foursquare will include user's tastes, opinions, and network to provide Yelp-like recommendations. via The Verge
Putting the Chat into Snapchat
Snapchat launched a new feature this week. The new functions will enable users to have longer text conversations and the option to switch to live video chat for face-to-face communication. We think that Snapchat will prove that its success will be more than just a flash in the pan. via SnapChat
Google plans to regain control of Android from Samsung. Google hopes to establish Android as a premium smartphone platform by killing off the Nexus brand and replacing it with "Android Silver." The new brand would rival the iPhone and Google hopes to partner with other Android handset manufacturers to produce top-tier products. via Business Insider
Very Angry Birds
The Angry Birds got even angrier this week. Rovio, the Finnish gaming company behind the once popular franchise, announced on Monday that it had experienced a more than 50% drop in its 2013 net profit. Did Candy Crush it? via NYT Bits
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