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Design Challenge: Week 3

Here at Fueled, the design team tasks themselves with a bi-monthly design challenge. The task is simple; we take a proposal from a pool of suggestions and compose our own dazzling take on it. We have just 2 hours to tackle the brief. As you know, there are no winners in the design challenge. Taking a break from projects for a little while and tackling a fresh brief proves invaluable to us to share our ideas, explore our processes, and grow as designers. This week's challenge, an out-there suggestion to say the least, came from our own James Lindsay.

The Brief

All designers are provided with the same folder containing a number of assets. These could be photos, videos, fonts, or anything else.

You must use only these assets, but create absolutely whatever you want.

The Submissions

You may notice there aren't as many submissions for the challenge this week. Some of our designers were too busy to give us their take, but will be back in strength for the next challenge no doubt. *sad violin music*

Alex Lockey

"In order to use all assets within the mystery box I created this fun and vibrant piece. Using the icons as art by creating a looping and ever changing pattern, offset by the vibrant colour background. This was used to frame a juxtaposition of image and type to the centre - using the form of both to create a quirky centre piece. I had fun this week and I hope that is shown in the final piece (who doesn't love a gif?!)"

*Warning: Strobing*

Mike Barton

"I've recently become obsessed with stipple shading/gradient mapping, so rather than create some weird psychaedlic mix of all the assets I thought I'd keep it simple. I attempted to illustrate the corgi from one of the photos (by far the cutest pooch in the batch). I liked changing up the palette a bit, and the composition reminded me a bit of a film poster. Although, through no fault of our own (as they say, great minds think alike), Glenn and I designed very similar compositions without knowing. Weird ey."

Andrew Power

"So basically, for my design challenge I wanted to parody the ads I see all over New York for subscription services that no one would ever need or want. The fonts and photos we got in the mystery box seemed perfect for this generic style of subway ad I see so I made a set of ads and some UI to go along with it."

Ryan Murphy

"I've been wanting to prototype something for another project, so used this as a proof of concept. Parallaxing a scroll of the images worked neatly I thought! Tried to keep it as clean as possible, toiling over hard edges, shadows and margins. Designed it for my iPhone before realising the presentation mockups I had quick access to were all iPhone X dimensions!"

James Lindsay

"This week I wanted to try something a little new in creating the branding for an uber-trendy, millennial-targeted grocery chain.  I took my two favourite photos from the mystery box and used them to formulate this pink & yellow palette. I then set about experimenting with the typefaces, trying to find a starting point for a nice logo mark. Much like every sweatshirt manufacturer in the last 12 months, I ended up giving it a wavy treatment and playing around with repeating patterns.  I think it definitely gives off a “$37 avocado” vibe."

Sean Kerry

"I love Japanese food and culture so I knew straight away which image I was going to use. I wanted to design something web based but didn’t have any initial ideas of where I wanted to take it. I started off by just scaling the photograph to fit the full size of my art-board and then built the webpage around the imagery. I was inspired by the movie Isle of Dogs and the way it uses typography, layout and colour."

Glenn Hitchcock

"Everything, bar the noise and sepia filter, is straight from the mystery box. I'm a sucker for awful jokes, so doubled down with two here. The Corgi was the best picture in the lot, and the bearded man with the hat was the perfect way to turn him into a cowboy. To give it a more old-timey feel, I used the Google Material sun icon in the top right, giving it a bit of blur to make it seem hazy, along with a repeated wavy icon pattern to give it a heatwave. Rather proud of this one, despite it looking like a straight to VHS movie."

Next Time

We'll continue to complete a new challenge every other week. Hopefully we'll have a full house of designers next time. Stay tuned!

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